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What Drives Wireless Data Usage and Customer Satisfaction in the U.S.?

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Nielsen mobile user survey finds it is no longer a one-size fits all market

Some say talk is cheap, but data overages sure aren't.

Exceeding the limit on a smartphone data plan is a monthly headache for many Americans. However, that doesn't stop consumers from using their phones round-the-clock to stream their favorite TV shows, download music and hail cars. Data has now become a huge, often costly, obstacle for consumers to overcome.
 

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