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Cable and Mobile Consumers Clamor for Digital Services and Support

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Customers today increasingly turn to over-the-top (OTT) for simpler, connected experiences
By Chris Bauschka, Senior Director, Communications and Media, Salesforce

It’s no surprise that the communications and media industries are facing an accelerated pace of disruption. Customers today expect simpler, connected experiences, and are increasingly turning to over-the-top (OTT) and on-demand services to find them -- such as Apple, Amazon, Netflix and others.

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